Teju Cole uses Twitter better than pretty much everyone, and his most recent collaborative project #thetimeofthegame captured the World Cup in a whole new way. Part of what makes the World Cup such an amazing event is that the whole world is watching. It's one of the few times where I actually feel a sense of national pride. (Of course since the US rarely makes it to the final rounds of the tournament, my support often moves from nation to nation.) What Cole did for the project was ask people to tweet photos of the final game tagged with the time and location. The photos were then pulled together on this site and the result is stunning. The television serves as a kind of focal point, while the rest of the images are overlaid, blurred, and mixed into all the other photos. The locations are listed on the right side of the screen, and the bottom scroller moves through time. The Atlantic has a much more involved explanation of the project, which is definitely worth a read. But it's a project that deserves to be experienced (not necessarily analyzed) because it brings forth a completely unexpected visual representation of what everyone around the world was doing at the same moment during the last World Cup game. The whole thing is a nice reminder that, in some ways, we are all the same. All watching the game and rooting for our team.